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Primary Research
Primary research helped us understand the working of the system and the gaps in them through the perspective of people who has first hand experience with the system.
Flow Model
We drew a flow model from the data we gathered from our pilot study which included a wide variety of stakeholders to determine the coordination and communication between them.
Cultural Model
The cultural model helped us understand the factors which influences the patient/buyer while deciding to buy medicines.
Sequence Model
The sequence model helped us focus on the order of activities, triggers for certain tasks, and potential breakdowns in the process of buying medicines from Jan Aushadhi.
Insights
Despite Jan Aushadhi's cost advantages, widespread adoption is hindered by systemic mistrust and supply chain instability. Patients and doctors often equate low prices with inferior quality, while inconsistent digital tools and frequent stock-outs cause frustration. These hurdles, compounded by social biases, force users into a cautious, skeptical journey.
